ATHL - TEAM
Our background
PROJECT Team
ATHL Founder & Sensei; coach of multiple high-profile combat athletes for over a decade; inventor of patented real-time sports data method; featured economic research published in: Venture Capital Journal, European VCJ and others; 10-years as Founder & Managing Partner of private equity fund Morning Street Capital, which pioneered secondaries strategies that have since become widely adopted.
11-years as co-owner of the Sacramento Kings (NBA); previously an early Facebook executive with roles including Chief Legal Officer and Head of Global Public Policy (left to run for Attorney General of California); Founder & Managing Partner of venture capital fund focused on deep tech, web3 and Ai, with early investments including Alchemy.com.
10-years within the NFL including 3-years at the NFL League Office and the Los Angeles Chargers (owned by the Spanos family); Co-Founder of Hypereon Labs, a data sciences and Ai-ML development company; former Stanford Football player.
Co-Founder of ATHL and Head of Product & Ecosystem, leveraging 15 years as a competitive intelligence leader for Fortune 100 clients to drive product innovation, demographic targeting, and customer engagement. Previously, brand management at Clorox.
Former Coinbase Associate General Counsel, Capital Markets; previously in senior capital markets roles at Wells Fargo; earlier senior legal counsel for 15-years with investment banking divisions at HSBC, Barclays and Lehman Brothers.
Former Coinbase Associate General Counsel, Product; Editor and co-author of Banking on Blockchain (2024); previously SVP and Deputy General Counsel at Apple Bank; earlier, commercial and consumer finance litigation attorney at major law firm.
Co-founded Cyph (cybersecurity based on 10 patents); former engineer at SpaceX; Carnegie Mellon dropout; author of pqcrypto.js; and code security auditor for HackerOne; inventor on 15 patents in applied cryptography; occasional speaker at Black Hat, DEF CON, and Web3 Expo.
UT-Austin Alumnus with 17 years experience building scalable web applications across multiple industries. Former engineer at Kimbia maintaining Giving Day platform. Before, led development of APIs and curation tools for selling Fine Art online for publsihers like Conde Nast and Getty.
Head of Data & Analytics at ATHL with deep expertise in data infrastructure, analytics engineering, and data science, driving growth and product strategy. Previously led analytics and data products at Los Angeles startups across fintech, e-commerce, and ad tech.”
20-years of financial and data analysis, and engineering; Co-Founder of Prk.ai (USC Marshall Greif Incubator, 2021); previously 7-years at MorningStar as a top ranked Equity Research Analyst; earlier 5-years as structured finance consultant at PWC.
Creative director, and active current runway model having walked for the top fashion houses over an 8-year career, including: Prada, Alexander McQueen, Valentino, Balmain, Georgio Armani, Jean Paul Gaultier, and more.
Ben Stedman
Currently pursuing a degree in Marketing Strategy with a focus on crypto and tech industries. A former wrestler, soccer, and basketball athlete, he now channels his competitive spirit into Brazilian Jiu-Jitsu, embodying adaptability and resilience in both sports and innovation.
Project ADVISORS
Bradley Leinhardt (Advisory Chairman)
Creator and Co-Founder of SOCURE, a unicorn cybersecurity company focused on identity security and KYC; Co-Founder of WebSign with a team of Space-X engineers; IP and patent specialized lawyer and entrepreneur.
25-years of senior executive marketing and activation roles at Nike including global basketball management, the NCAA, launch of the Nike+ mobile app, as well as rebranding Converse. Career built on a passion for linking brands with consumers through meaningful, innovative experiences.
25-years of human capital, building high-performance teams and transitioning startups to full-scale organizations, including for Crocs and Reebok; Founder & CEO of CareerMaker, specializing in C-level executives for the technology and consumer goods sectors.
Former CSO at Beyond.ai, the largest industrial Ai provider globally; 25-years in deep tech as operator, and General Partner of multiple VC, private equity secondaries, and among the largest IP-patent funds; Co-Founder of Hughes Holden Foundation, bringing Ai to bear on the issue of mental health.
CTO at Ericsson Mobile Financial; 30-years of product strategy for the largest technology companies including Google, and numerous prominent VC funds; hands-on experience building scalable products; Co-Founder of Smart Systems Technology, a contactless payment systems for stadiums.